Review: Jemma Kidd Signature Shadows

A while ago, ASOS, one of my favorite online stores, had a sale on a lot of items, including beauty items, so I got some nice stuff, including this palette of Jemma Kidd Signature Shadows, because I was looking for a palette with some natural shades anyway. I actually don't remember how much I paid for this anymore, but it wasn't a lot, let's just put it like that.

This was my first time trying anything from the Jemma Kidd line, and while the colors were just what I was looking for, I must say the palette is nothing out of the ordinary otherwise. The packaging is not very impressive, and after hearing that Jemma Kidd is actually considered a bit of a high end line by some, I must say I think the packaging doesn't reflect that at all. So that could definitely be improved.

And while the shadows look nice on, they are very understated, so this is not a brand I would recommend for anyone who wants their eye makeup to be very noticeable. I do kind of like the natural look, so this was not really a problem for me, but since I mostly use MAC eye shadows otherwise, I wasn't very impressed by the lasting power, and they do crease. I guess that is to be expected with such a big price difference, but if you think the Jemma Kidd Signature Shadows palette would be a MAC dupe in any way, you might be disappointed by these, so I still think this is worth mentioning.

So I would say this palette is a great every day palette for those who like a natural look, but if you are looking for something other than that, or have high demands for eye shadows like me (using MAC does spoil you in a way, I guess), there are other brands that do this better.

But it was still definitely fun to try the Jemma Kidd line, and for the great price I paid for these, I wasn't sorry I got this palette at all. That said though, I probably would not get this again.