Review: Pure Foundation by H&M

The last time I tried a H&M foundation was when I was travelling and had to buy a cheap foundation, just to use for a day or two, before I could get my luggage back again. Well, I was travelling again recently, and what do you know! I lost my luggage, with my regular make up in it again, and I decided to do the same thing again, to pop into H&M and get all the things I needed there, including a new foundation.

Out of all the foundations on sale at H&M, the best one seemed to be the Pure foundation, so I got that, and while I was pretty happy with the last H&M foundation I tried, I wasn't as pleased this time, for several reasons: First of all, the coverage wasn't all that great, and the foundation also kind of "disappeared" into my skin very quickly, so if I would be using this foundation on a regular basis, I would need to apply a lot of it every time, and also re-apply it several times during the day, which is not something I appreciate in a foundation. So while I am a huge H&M fan otherwise, both when it comes to clothes, shoes, accessories and so on, I must say my third time trying their make up was a disappointment. So I wouldn't be buying the H&M Pure Foundation again, I am afraid.